Apple sued over ''millions of colors'' claim in iMac ads

Jack Writes: Los Angeles (CA) - If you're going to say that your displays can show millions of colors, you better be able to back that up. That's the lesson Apple is learning after Los Angeles law firm Kabateck Brown Kellner filed a lawsuit against the company for false advertising.

Part of Apple's ad campaign for its iMac computers was that they could display "millions of colors at all resolutions." According to the lawsuit, however, there are really only 262,144 colors.

"Apple is duping its customers into thinking they’re buying 'new and improved' when in fact they’re getting stuck with 'new and inferior,'" said managing partner Brian Kabatech.

If successful, the claim could be brought to class-action status, an area that Kabateck Brown Kellner has delved deeply into before. The firm has tried numerous cases against big business.

The firm said that it wants "to help those customers who were deceived and make sure Apple tells the truth in the future."

Apple had no comment.